3 Weird Instagram Strategies that Work

We all have those friends or family members who are super into pop culture and can tell you exactly what antics Miley Cyrus has been up to of late, the perfect Snapchat selfie lens to make you look like a bug-eyed fairy, and which weird Instagram account is “totally blowing up.” I’m talking about your tween niece or your always stylish and perky happy hour buddy. Whether you love it or hate it, they keep you in the loop, right?

My two main sources for pop culture news have been feeding me a steady stream of Instagram accounts to follow for laughs. From 3-legged goats to avant garde tattoos, I feel like I’ve seen it all, but it keeps coming! Every time I take a look at one of their recommended accounts I can’t help but note what these people are doing to engage with and build their audience. They of course have entertaining content but beyond that there are fun little tricks they use to build on their followers and keep them coming back for more. So, here are some of my findings mixed with others’ – try ’em out!

1. Copy the McGyver Lizard Tag Game

No, that wasn’t a collection of random words, this pet-stagram account is dedicated to one very large reptile named McGyver. The lizard’s owners LOVE spoiling their pet and posting pic and videos of him enjoying life, usually with his human mother. I have a feeling most people are repulsed by McGyver, but one thing is for sure, he definitely is loved by his owners like a child. The owner dresses him up, feeds him treats, brings him to community parties and takes him for walks. The videos are accompanied by simple, melodic music that always makes me chuckle.

Tag a picky eater

A video posted by MacGyver the Lizard (@macgyverlizard) on

The content is definitely entertaining so for that reason alone I could understand a small community around the Instagram account. However, the account has 115,000 followers at the time of this post… The McGyver secret sauce is the account owner’s tag game. It’s so simple and it REALLY works for them. Typically when they post a photo or video of McGyver doing something mundane or otherwise, they write a brief description asking followers to tag someone along the theme of the post. For example, if McGyver is just relaxing on the bed doing nothing, they’ll post the video with a description “Tag a lazy bum” and I kid you not, hundreds of comments erupt below with people tagging their friends’ accounts. What happens next? Those friends check out this account and follow the weird lizard lady and her pet. Genius.

2. Act Like a Teen and Spam Kylie Jenner’s Feed

Instagram is favored over Facebook and Twitter by the younger crowds so following their unconventional social media habits could help you grow your own account. For example, as Taylor of Later.com found, teens frequent Kylie Jenner‘s (of Kardashian fame) Instagram account not to check out her latest outfit or the yacht she is hanging out on that day, but instead to comment with 2-5 characters, usually “first” or “lb” on her most recent post and then peruse other accounts.

A photo posted by Kylie (@kyliejenner) on

(Expand the comments to see what I mean.)

Why? Taylor dug deep to figure this out. He found that “first” meant like my first post and “lb” meant like and I’ll like you back. Visitors who are looking for more followers could go to the “lb” posters’ account to like them and ensure that they would receive a like back. Same with “first” posters. Taylor defines this practice as a sharing economy. It certainly is a strange community that’s formed around, but unrelated to, Jenner’s account. I’ve tried this on my own accounts and definitely saw an uptick but it seems that I see the most success when I’ve engaged on Kylie’s post within minutes of it being published.

3. Post a Video of You Playing with Your Food

Honestly, you’re going to do it anyway so why not take a video of the fun and then put it on Instagram? Add a note about your current state of inebriation for extra comments. The key seems to be to get all the juicy, messy, weirdness in without demolishing your food – you must respect the food (don’t be wasteful). This is simple and worth a try accompanied by some #foodie hashtags and a dash of dry humor.

Let me know if you implement any of these weird Instagram strategies in a comment below!

-Sarah Le
View Sarah Roullard's profile on LinkedIn

Elevate Your Marketing in 2016 with These Resources

We’re a month into 2016 now and I hope your new year has been going strong. If you feel like your marketing efforts could use a little juice, you’ve come to the right place. Check out these online resources for amping up your marketing in 2016 from the top marketing experts out there. Click the titles and/or images to open up the goodie.

1. The Top 20 Social Media Trends in 2016 – Bitly

Bitly asked industry experts to weigh in on where they think social media is going in 2016. The experts give anecdotal evidence for their opinions, making the article is particularly interesting and relevant.

The collection of insights vary from which forms of content will be gaining steam to rising (and falling) platforms. You’ll even learn some new terms (like, “crowdspeaking”).The Top 20 Social Media Marketing in 2016, According to the Experts - Bitly

2. Social Media in Real Time – Social Hospitality

Social Media in Real Time - CoupofySocial Hospitality’s post features Coupofy‘s amazing real time social media statistics. There isn’t much to say, except check it out, you’ll be surprised.

According to the data, in 25 minutes (on a weekday afternoon) there were:

  • 8 million status updates
  • 9 million tweets
  • Over 1 million new photos uploaded to Instagram
  • Over 350,000 new pins on Pinterest

Impressive! Take a look for yourself.

3. The Marketer’s Pocket Guide to Writing Well – Hubspot

The Marketers Pocket Guide to Writing Well - HubspotHubspot is a marketing platform provider with powerful tools for the modern day digital marketing pro/team. They regularly produce great marketing resources that consist of fantastic tips, sage wisdom, a pinch of motivation and a splash of healthy humor. Although free, they will request your contact information so be prepared for some follow up from them if you’re an ideal candidate.

This particular resource is a fun, quick read that will amp you up for your next writing project, whatever type of content that may be. This is more of a motivational piece. It will get you GOING and strip any fear of writing you may feel. In truth, a general guide to writing can’t be any more specific without focusing on a particular topic. It’s worth your time, go get your copy right now.

4. How to Build a Massive Mailing List by Adding Content Upgrades to Your Site – Beth Hayden

Beth Hayden is a marketing guru well-known for her email marketing and list building success. One of her latest blog posts includes instructions for and examples of content upgrades. This marketing strategy is common but Beth Hayden explains the details so that anyone can get in on the practice. Enough said, go check it out.

5. The Definitive Guide to Successful Email Marketing – Hiver

The Difinitive Guide to Successful Email Marketing of Hiver with Julia Gulevich of G-LockThis guide will help those new to the concept start their first email marketing campaign. In fact, this guide will help anyone, even the experienced email marketer, brush up on the essentials as well as the nitty gritty details. The suggested sequence of automated emailing alone is pure gold.

The piece features great insights into the all important analytics aspect of email marketing. You’ll learn some key troubleshooting techniques for when your analytics reveal your open-rates are less than ideal.

Hiver provides a killer Gmail collaboration app. Although in the email business, Hiver does not offer email marketing services. The guide is a guest post from G-Lock email marketing provider’s email marketing expert Julia Gulevich – she knows her stuff.

6. How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) – Buffer

Coming back to social media, here is a great blog post from the ever-essential Buffer Blog. In the world of social media, content is king. Sometimes it’s tough finding good bits of the internet to post.

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) by Buffer Blog

This article will help if you, like most people, find it difficult to identify quality content to share with your followers. In fact, the tips and source ideas in this guide will help just about anyone involved in social media marketing.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

LinkedIn and HubSpot’s Love Child – The Marketing Skills Handbook

LinkedIn HubSpot Marketing Skills Handbook - A Deep Dive into Todays Most In-Demand Marketing JobsHubSpot and LinkedIn recently released some very interesting joint literature titled The Marketing Skills Handbook – A Deep Dive into Today’s Most In-Demand Marketing Jobs. Why does this concern you? Because you may be a company looking to hire a marketing professional, a marketing professional yourself or you’re just curious (as you should be). Read on, friends, for an overview and some of my own opining.

So this is the most exciting part, and I can’t wait to share it with you so I am just going to spill the beans now – HubSpot and LinkedIn report that SEO is the number one most-valued skill in marketing job candidates. Across the tech, financial services, education, retail and manufacturing industries, SEO is in the top 2 most-valued marketer skills. I am really glad to see this. SEO has largely been a buzzword, which hiring managers and job candidates alike throw around without any real regard for the skill. A firm grasp of SEO with a good helping of experience should indeed be expected of marketing professionals!

But, how does a hiring manager validate the claims of a job candidate? How does that individual prove that he or she actually has the SEO know-how they claim to have, or some of the other requisite marketing skills for that matter? Certificates, that’s how. Google offers one for Analytics and AdWords, HubSpot offers a few. Here’s a Quora post with suggested top marketing certifications to get any modern marketer going (links throughout the post may not work so just use your search skills to find them).

Despite the strong demand for SEO, it generally doesn’t show up in the top 3 skills. In addition to SEO, SEM is heavily emphasized (alongside SEO) and so is Marketing Demand Generation as well as Digital and Online Marketing.

The handbook also explains the increasing importance of the marketing department as data-driven customer intelligence takes the wheel. This is evident particularly in the fact that marketing titles continue to increase in prominence on LinkedIn. Additionally, the guide offers helpful tips for marketing professionals or enthusiasts looking to enhance their LinkedIn profile.

I have to note that HubSpot, premier inbound marketing platform visionaries, and LinkedIn, professional networking powerhouse, are like a match made in heaven for this study. How did the stars align so? I mean, it just makes sense, but still, whoever there is to thank for thinking up this joint study, I bow to you. Seriously.

Lastly, I just thought I would mention just how darn fun the design of this handbook is… right?

List of Skills Marketing Departments Want in 2015 from LinkedIn and HubSpot for The Marketing Skills Handbook

Skills Marketing Departments Want in 2015 | LinkedIn and HubSpot

-Sarah Le
View Sarah Roullard's profile on LinkedIn

Unexpected Marketing Tips from Celebrities

It’s that time again when I highlight a few current events and pull out some marketing tips and insights. Today’s theme is celebrities. Celebrities are known for their popular social media profiles, fundraising efforts and unfortunate paparazzi pictures. They often have marketing super powers themselves (or on their publicity team, within their company, etc.).

1. Grumpy Cat – Tony La Russa Hilariously Tries (and Fails) to Copycat at Diamondbacks Game

The cutest and most famous moody kitty in real life has some expert marketing and licensing staff behind her. Grumpy cat has been absolutely everywhere the past few years. She appears on TV talk shows, t-shirts and even her own upcoming cartoon series. Most recently the feline paid a visit to an Arizona Diamondbacks baseball game where she “threw” the first pitch. In reality one of her handlers threw the ball, but that’s besides the point.

Grumpy Cat and Tony La Russa Diamondbacks

Everyone on the team got to spend some time with the cat, including Chief Baseball Officer Tony La Russa. When La Russa had his photo opp with Grumpy Cat, he tried out the expression for himself along with the handler and the results were amazing. I am siding with the various media outlets reporting on the event that La Russa is clearly getting his duck face on, failing at the frown completely, but seriously great try, man. We can’t say for sure if the idea was proposed by Team Grumpy Cat, the photographers or La Russa, but boy was it a smart, simple marketing move.

Marketing Tip: Whenever possible, get your fans to do the marketing for you – whether encouraging them to post a selfie with the product to social media or just share a positive experience with your product/service with friends, family or a company representative.

2. Mark Cuban – Provide Great, Evergreen Content to News Sites

Mark Cuban is a legend for being one of the most successful serial entrepreneurs in our era. Immediately after college he got involved in selling software and therefore developed deep roots in technology. He has a knack for social media and often takes to Twitter to share news and commentary. He is very vocal about his concern over social media paper trails and the danger of not being careful with what you say online. In fact, he’s so concerned with this problem that he has created 2 unique companies to fight back. Cuban is an incredibly savvy marketer and decided to start publicizing his startups by reaching out to Inc. last year for a special interview about them and the problems they will solve. He started early and certainly got the word out across many channels.

So what’s so genius about this strategy? He is a celebrity so he can definitely snatch up these interviews without any trouble, creating a huge ripple of publicity after the fact. That aside, the key takeaway here for every marketer is that Mark Cuban didn’t just offer original thoughts and conclusions to address a problem, he provided evergreen content. News sites are still picking this interview up and writing about it a whole year later. The video went viral and continues to be shared. The content still strikes a chord today and is likely to continue to carry resonance, not because of the solutions Cuban proposes but the problem that will continue to exist for many years to come as social media networks show no signs of slowing down in popularity.

Marketing Tip: Incorporate evergreen content when pitching journalists or creating content so that the topics carry a longer lifespan.

3. Kate Hudson – Silly Instagram Post Promotes Clothing Brand

Kate Hudson is famous for being film legend Goldie Hawn’s daughter as well as a talented actress in her own right. She is very active on Instagram, where her per-post engagement is through the roof. Kate is very good at posting little insights into her life while sprinkling little tidbits of promotion for her various projects, posed as personality-rich, behind the scenes snapshots.

#repost #regram 😂😂😏😂😂 @theoliverhudson @fabletics @fl2

A photo posted by Kate Hudson (@katehudson) on

In particular, this post from September 3rd, 2015, featuring Ms. Hudson and her brother, Oliver, modeling garments from Kate’s workout clothing line Fabletics. Oliver is wearing a fabulous Fabletics body suit and Kate is wearing leggings, a sports bra and jacket. The image is staged as a “Who Wore it Best” contest with Oliver winning by a landslide. Kate reposted the image from Oliver’s Instagram account. The picture is funny, interesting and captures a special family moment, all in one – great appeal for both their fans.

Marketing Tip: When posting a promotion to Instagram, make the image a special peek into your personal life, ideally with humor when possible.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

FYI Social Media Marketing Acronyms List

The world of Marketing closely follows current trends and cultural tendencies. Acronyms are one of these cultural tendencies that marketers are keeping close tabs on, so much so that they are now a permanent facet of marketing vernacular. Marketers have adopted many of the common acronyms in their messaging, keeping a pulse on consumer behavior and interacting appropriately. Beyond that, Marketers create their own social media marketing acronyms to make internal communication faster and easier. It’s a good idea to know these acronyms as you may find them around the internet and in communication with marketing professionals.

Acronyms are particularly useful in social media where character limits often apply or time invested is minimal. You may find your consumers regularly using common acronyms on social media. I definitely recommend that you take a moment to understand their messages – you could otherwise be missing valuable insight into consumer behavior!

Don’t let this overwhelm you. It may seem as though there is a new acronym every week, and that may be true. I’ve found that once I nailed down the essential, basic social media marketing acronyms, I have been primed to quickly pick up new ones, which are often derivatives of those already in common use. Once you get the hang of it, you may even be able to decode new ones as they crop up, without any help.

Before you navigate to Urban Dictionary, take a look at this awesome list of social media marketing acronyms compiled by social media management platform Sprout Social:


Social Media Acronym Cheatsheet - Sprout Social

Courtesy of Sprout Social

Motivational Monday – Get Your Motivation On

I am sure there is an exception here but for the most part, we all struggle with motivation at work from time to time. Some of us may struggle with it more frequently than others. Building your motivation up from 0 to 100% can seem like the hardest task on your list.

I personally have a hard time looking at a long list of To-Dos and getting started. I first noticed the problem in college and let it linger on into my professional life before I thought, enough is enough! I’ve since developed some habits to help (I’ll note the activities I practice below) – but there’s always room for improvement, isn’t there?

Here are some resources to boost your motivation and get you excited for productivity at work.

1) Plan rewards between tasks.

A piece of candyBreak up your day with little rewards designed to get you looking forward to more than just completing each task. Setting up a rewards system is a proven psychological hack for getting through those rough times. These rewards can be 5 minutes on Facebook, a walk around the building, a snack, etc. Space out individual rewards between tasks with bigger rewards taking place after more difficult or longer tasks. Don’t cheat! Stick to your plan. Once you get one or two rewards you’ll feel your motivation climb.


2) Start with a fun to-do item first.

I often structure my day’s to-dos by putting an important but easy if not fun task as the first item on my list. The goal is to get that item done quickly and then experience the rewarding feeling of crossing it off your list. If you are productive right out the gate, you’re much more likely to feel motivated to get through the rest of your task list with enthusiasm and efficiency.


3) Create a “pre-game” routine to get you in the correct frame of mind.

A lot can be said for getting into the correct frame of mind to before starting. This can be said about any activity: working out, speaking, cleaning your house, etc. It’s easier said than done. That’s why some productive people go through a few ritual activities to get into the proper mental state. Here’s a great article that will help you develop your own pre-game routine.


4) Watch this video:

A motivational video may help you refocus and build enthusiasm for productivity.

5) Still stuck in a rut? Try meditation.

Uh oh, did this blog post suddenly get all spiritual on you? No, no. I’m not suggesting that you pursue the life of a monk. Believe it or not, many successful entrepreneurs and business professionals practice mindfulness meditation on a regular basis as a way to direct their focus throughout the day for maximum efficacy in each activity. There are many different forms of meditation. Through practice, mindfulness meditation helps you control your wandering thoughts. The goal is to strengthen your awareness and put yourself in the moment. To learn more about the practice of mindfulness meditation, it’s purpose and benefits, read this article.


Hopefully some of these tips help you! Have a happy Monday.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

Unexpected Marketing Tips from the News

The study of marketing can introduce you to many different, seemingly unrelated stories and ideas. Here are a few hand-picked news stories bearing unexpected marketing tips.

1. Fresh-Brewed Space Espresso is Now a Thing

Astronauts can now sip on freshly brewed space espresso and other hot beverages or even stocks using a new espresso maker aptly named the ISSpresso. The picture above from Twitter shows Italian astronaut Samantha Cristoforetti orbiting the Earth in the International Space Station, drinking hot espresso from innovative cups brewed from the all new ISSpresso sent up by a SpaceX Dragon Cargo Capsule. Chrostoforetti is also wearing a Star Trek uniform top, just to add to the impressive scene and luxury of the moment.

The real story here is the cup holding the espresso. Yes, the cups are very special. These cups are highly engineered vessels promoting capillary fluidics. Use of the containers will provide important data for the study of the “passive movement of complex fluids as part of the Capillary Beverage investigation,” according to NASA’s blog post on the implementation of the new system and containers. These Zero-G cups direct fluid into the consumer’s mouth using geometry and physics. The user’s lips depress the “spout” of the cup allowing fluid to flow at the consumer’s discretion – slowly or in one big gulp.

Marketing tip: The cup is the quiet hero here, and without that caffeinated brew it wouldn’t be able to get the press it needs. Partnering up with a popular cultural trope can boost awareness for your product. Consider this in your next marketing campaign – pair your product with something meaningful and relevant and see where it takes you.

2. Foursquare’s CEO is Now Satisfied

Dennis Crowley, CEO of Foursquare during a TechCrunch Disrupt 2015 InterviewThe location-based check-in app is finally where Dennis Crowley, CEO of Foursquare, envisioned it. Crowley explained to a correspondent at TechCrunch Disrupt that the app now teaches users about new places to discover around them. The Foursquare Apple Watch app even notifies users on the go of places they have saved to try out nearby them in real-time. The CEO states that

So Crowley states that his original vision for the app has been achieved – suggestion algorithms, ad units, data-licensing and the company in general. Yet, as a Mashable article about the interview points out, Crowley doesn’t bring up any future features or goals for Foursquare. He avoids acquisition questions as well. The thought is that a highly publicized interview and the whole premise of TechCrunch Disrupt is to discover and discuss upcoming technology and ideas.

Marketing tip: Always leave a little something for your fans to get excited about. If you just announce things they already know about what will they be interested in coming back to you for? Give them a future feature, product or service to chew on and build anticipation around your brand.

3. Actor Ryan Gosling Finally Ate His Cereal

So, a celebrity ate some cereal, eh? It would seem like a ridiculous thing to post about let alone becoming viral. There’s some deeper meaning here, though.

Vine user Ryan McHenry has been trying for years to get Ryan Gosling to eat his cereal, albeit through the TV screen while running Gosling’s movies and TV appearances. These videos quickly went viral and got McHenry a large following. McHenry had been suffering from bone cancer and passed away on May 1st. Gosling responded with a touching tweet sending condolences to McHenry’s family and then posted the above Vine video, which quickly became viral.

Marketing tip: Fans of your product, service, persona, etc. may get a little weird with how they “honor” you but there is much value in honoring them back. Sending shout-outs to your fans is always advisable and feel free to have fun with it just as Gosling did.

Learn more about this touching story with some extra glorious Vine and YouTube videos here.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

Avoid These Top 3 Branding Mistakes

The word branding may call to mind decades-old, even centuries-old brands such as Levi’s, Wells Fargo and Starbucks. A lot of thought and planning goes into developing a brand. Don’t let that discourage you from creating your brand. If your company can avoid making these top 3 branding mistakes, then you’ll be in business.


1) Not Understanding the Power of Branding

Sure you know that you need a logo and that logo needs to be on every website, social media account and piece of collateral associated with your business. But that’s not enough. Branding, at its core, is about a single message that is memorable and motivational to your target market. The result, coupled with marketing, is a brand that inspires credibility and encourages members of the target market to follow and invest in your offering.

Don’t let this concept intimidate you. Consider it a creative brainstorming process in which you develop your company’s core message that encapsulates your offering and why it is the g0-to product or service. This message will serve as the brand’s foundation. All branding and marketing content should emanate from that message. Start with that and move onto your slogan, elevator pitch, logo, collateral, etc.

2) Over-promising in Your Brand Promise

Good Branding - Don't make these top 3 branding mistakesWho hasn’t heard the age-old phrase of “under-promise and over-deliver”? The same applies to your branding. Try to focus on the one thing that your business does best and base your brand promise on delivering that “thing” but do it better than your customers expect. Promise what you can deliver, and only that, but then crank it up to the max in some way – make that deliverable top quality with something extra. If you can provide exceptional customer service on top of a good product/service, then make sure it’s done right with follow up calls or emails from a dedicated representative. If your company can produce the fastest then provide email updates with status to surprise your customers.

By over-delivering, you are providing unexpected value to your customers who in turn will spread their positive experience with others – the holy grail, word-of-mouth marketing! So be honest and specific about your brand promise then be ready to wow your customers.

3) Branding That is Too Scattered or Inconsistent

Your branding needs to be focused. If you’re trying to be all things to all people then you are just setting yourself, and your team, up for failure. Branding is all about focus. Determine the most compelling part of your offering and stick with that.

In addition, it can be difficult to ensure that the brand’s message comes across as intended in every circumstance when you have multiple employees involved in marketing or advertising. Consider creating a brand style guide for your team to refer to in order to keep branded messages, communications, materials, etc. consistent. The branding style guide should include a variety of instructions, such as the basics of how your logo should be used, brand colors, etc. You can also include copy-writing guidelines, which would outline the style of messaging in different circumstances. Include examples of proper use and misuse for each item in your style guide. To learn more about creating a brand style guide visit this helpful page at Web Designer Depot.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

Outstanding Facebook Pages

Facebook logo - Outstanding Facebook PagesFacebook is a powerful tool that can carry a brand beyond the remote nature of its website home-base and into a highly social, discoverable space where that brand can find and build its community of like-minded supporters. Some pages are successful, many more are not. Below are examples of outstanding Facebook pages and what they’re doing right. These pages demonstrate what can be achieved through passionate, creative Facebook posting.

1) Humans Of New York

With over 10 million “likes” on Facebook, HONY is a groundbreaking photojournalism site that originally started out with subjects in New York City. Posts consist of individuals or small groups around the city and a short quote from the subject, with the occasional promotion of the brand owner’s photo books. The brand has recently broadened to a global focus as the founder travels the world with his camera for 10 months. HONY benefits most from the subjects themselves, however the photojournalist behind the brand also seeks out the raw, humanizing truth of his subjects. He’s capturing a person’s personality, even their soul, through his photography and interviews. Conversations crop up with almost every post due to the diversity and often controversial context of many photos and their messages.

What we can learn: Authentic messages, true to the page’s mission, are the mark of a good brand that inspire conversations and sharing.


2) Forest Freak

Environmental awareness and education oriented Facebook page Forest Freak posts daily reminders of the preciousness of our natural world. Their posts are inspiring and informative, consisting mainly of beautiful images of natural scenes. From time to time Forest Freak asks followers to share posts. This Facebook page has quite a following, boasting over 50,000 “likes.” This page draws people who are passionate about the environment and want to help spread environmental awareness.

What we can learn: Occasionally ask followers to share posts.


3) The Imagination Tree

Parents and teachers flock to this page to get educational craft ideas for young ones. The Imagination Tree has a popular blog counterpart. The brand was created by a teacher from the UK. She creates bright, exciting images of the crafts to accompany tutorials, which also offer explanations on how children benefit from each activity. Due to her background as a teacher, followers of the page can trust and depend on her to provide credible tutorials.
What we can learn: Tutorials with great visuals presented by an expert generate trusting followers.


4) Beautiful/Decay

This page features unique art from around the world. Posts exclusively link to articles on the Beautiful Decay website. The artworks are often shocking and depict odd, even confusing scenes. Almost every image will stop visitors in their tracks. Posts receive plenty of shares and “likes” but few comments. Still, at over 65,000 “likes” this page has quite the following.

What we can learn: Eye-popping images attract followers.


5) Carol Roullard Art

As you may have noticed, all of the pages listed in this article have a lot of followers. However, engagement is really what you want out of a Facebook page. The Carol Roullard Art Facebook page has much fewer followers in comparison but much the same level of engagement. In some instances, this page beats out the other members of this list for engagement. I help manage this Facebook page with my mother, Carol Roullard. We post pictures of her micro-crystal fine art, potential pieces, new experiments, event info, press, etc. Often times we pose questions to the community and ask what followers see in her work, as everyone seems to see something different in the abstract art. Followers respond positively to this. We often get a lot of comments and “likes” on posts that request followers’ input.

What we can learn: Don’t focus on follower count. Aim for engagement as it is the sign of a healthy community, which is the true goal of social media marketing.



6) Puppy Bowl

Proof that a successful Facebook page can be created from something truly bonkers, but in some way attractive to the masses. Mix humor with cuteness and you have the Puppy Bowl and its very successful Facebook page. Almost every post on the page features an adorable pup. As far as these outstanding Facebook pages go, this page is unique in that it has a powerful marketing campaign behind it due to its major television network roots. Animal Planet provides the marketing arm for the Puppy Bowl and so the Facebook page benefits in turn.

What we can learn: Cuteness wins hearts (and “likes”).



7) Hidden Los Angeles

The “things going on in my area” category, when done well, can be a highly popular resource for those living in and interested in a particular location. Los Angeles, being very expansive as well as a top travel destination in the world, is an easy target for the category. The page has well over 300,000 “likes” and lots of engagement, meaning that posts are relevant and high quality.

What we can learn: When you have your page’s mission, always reference back to it when determining each post. Followers will increase as a result.


Summing Up these Outstanding Facebook Pages

Across all of these outstanding Facebook pages you will see these key points for the page’s success: regular, frequent posting and adherence to a mission. Once a page has determined its goal, it can begin to post high quality content tied into the mission at a regular pace and new followers will come. Keep posts high quality and engagement will follow as well.

5 Misconceptions About Twitter

Twitter is considered to be at the top of the social media food chain. There are many misconceptions about the social media giant partly due to its prominence and also due to the obscurity underlying social’s efficacy. Below is a list of the top 5 misconceptions about Twitter.

1. Twitter is an inauthentic space for self-promoters

Users can build strong followings by connecting with their audience through legitimate, meaningful conversation around a particular topic. Despite the popularity of this strategy amongst social media influencers, much of the public views Twitter as a site rife with self-promotion. This conception has some validity as there are plenty of Twitter account holders who do post messages and content that only endorse themselves. However, there may be many more users who use the social network to post their mundane day-to-day experiences. Twitter should not be employed as a channel to vent your thoughts, either. There are many types of Twitter users out there. Sometimes different institutions try to to generalize the Twitter-verse into key types, like in this Forbes article, but you’ll find many variances amongst the concocted sets of personas.

2. My tweets should be saturated with hashtags

You know, hashtags, those hyperlink-connected words or phrases with a number sign in front of them found in many a tweet? They should not comprise every single word in a tweet. Tweets full of hashtags will annoy your audience and are likely to get disregarded. Hashtags should be used thoughtfully and minimally in tweets. A good rule of thumb is to include a maximum of 2 hashtags per tweet. It is also a good idea to research what hashtags are in use for your subject matter/industry.

3. I can reach celebrities and get responses

The perceived connectivity through Twitter and other social media is an illusion. Although everyone on twitter can reach out to others, including high profile users and celebrities, it doesn’t mean they will ever see your message or respond. Public figures and stars, even those famous for their social media usage, do not have time to reply to every mention and DM (Direct Message) sent their way. They may receive several hundred contact attempts daily. In many cases, particularly with celebrities, these famed individuals have PR agencies in charge of their social accounts. This isn’t to say that you can’t try to build a connection with high profile Twitter users, but much time, care, patience and a strong dose of sheer luck would be involved.

Twitter Logo - 5 Misconceptions About Twitter4. Everyone sees all my tweets and I see everyone else’s tweets

As of August 2014, Twitter reported 271 million monthly active users, with 500 million tweets sent per day. The average user’s tweets will likely get lost in all the noise. It’s good to have a realistic expectation for the response, or lack-there-of your tweets will receive. As a basic principle of marketing, increasing your brand’s visibility requires a strategy and time to implement it. With effort, persistence, authenticity and time you can get more eyeballs on your tweets.

5. It’s all the same

This is one of the most unfortunate misconceptions about Twitter and social media in general. Each social network is unique and requires its own strategy. Each social media platform provides different benefits depending on a brand’s industry. There are some similar functions to be found amongst the various social media sites, but the usage is distinct.


Twitter has grown to become one of the most prominent social media networking sites out there. The website’s growth in popularity has minimized the number of false impressions surrounding the social media giant, but still many misconceptions about Twitter persist.

One last tip: focus more on starting great conversations and tweeting quality content than just gaining followers. Your follower count will go up as a result, possibly more slowly at first, but the quality of your followers will be much higher than if you were to just connect with the #followback-ers… #JustSaying.


-Sarah Le
View Sarah Roullard's profile on LinkedIn