We all have those friends or family members who are super into pop culture and can tell you exactly what antics Miley Cyrus has been up to of late, the perfect Snapchat selfie lens to make you look like a bug-eyed fairy, and which weird Instagram account is “totally blowing up.” I’m talking about your tween niece or your always stylish and perky happy hour buddy. Whether you love it or hate it, they keep you in the loop, right?
We’re a month into 2016 now and I hope your new year has been going strong. If you feel like your marketing efforts could use a little juice, you’ve come to the right place. Check out these online resources for amping up your marketing in 2016 from the top marketing companies out there.
HubSpot and LinkedIn recently released some very interesting joint literature titled The Marketing Skills Handbook – A Deep Dive into Today’s Most In-Demand Marketing Jobs. Why does this concern you? Because you may be a company looking to hire a marketing professional, a marketing professional yourself or you’re just curious (as you should be). Read on, friends, for an overview and some of my own opining.
It’s that time again when I highlight a few current events and pull out some marketing tips and insights. Today’s theme is celebrities. Celebrities are known for their popular social media profiles, fundraising efforts and unfortunate paparazzi pictures. They often have marketing super powers themselves (or on their publicity team, within their company, etc.). 1. Grumpy Cat – Tony […]
The world of Marketing closely follows current trends and cultural tendencies. Acronyms are one of these cultural tendencies that marketers are keeping close tabs on, so much so that they are now a permanent facet of marketing vernacular. Marketers have adopted many of the common acronyms in their messaging, keeping a pulse on consumer behavior and interacting […]
I am sure there is an exception here but for the most part, we all struggle with motivation at work from time to time. Some of us may struggle with it more frequently than others. Building your motivation up from 0 to 100% can seem like the hardest task on your list.
The study of marketing can introduce you to many different, seemingly unrelated stories and ideas. Here are a few hand-picked news stories bearing unexpected marketing tips. 1. Fresh-Brewed Space Espresso is Now a Thing Astronauts can now sip on freshly brewed space espresso and other hot beverages or even stocks using a new espresso maker aptly […]
A lot of thought and planning goes into developing a brand. Don’t let that discourage you from creating your brand. If your company can avoid making these top 3 branding mistakes, then you’ll be in business.
Facebook is a powerful tool that can carry a brand beyond the remote nature of its website home-base and into a highly social, discoverable space where that brand can find and build its community of like-minded supporters. Some pages are successful, many more are not. Below are examples of outstanding Facebook pages and what they’re doing right. These […]
Twitter has grown to become one of the most prominent social media networking sites out there. The website’s growth in popularity has minimized the number of false impressions surrounding the social media giant, but still many misconceptions about Twitter persist.