3 Marketing Blogs to Follow

Whether you are a novice or experienced in your trade it is essential to keep up with news in the trade. Fortunately for those interested or working in marketing there is an endless amount of news sources. So the problem then becomes which sources should you follow? I recommend keeping up with these 3 marketing blogs:

Buffer Blog

Buffer App's marketing blogBuffer is a popular social media app that collects posts for your various social media accounts and posts them at timely intervals so that you can get content out regularly across all your preferred platforms. I use this app myself and find it highly useful. I also receive their blog posts via email and have found every article to be very informative.

I would say I receive an email notification once every week or week and a half, which I feel is a perfect interval. Buffer’s posts have insightful research, valuable resources and great marketing recommendations. They also keep the “sales-y” emails to a minimum. You can visit the Buffer Blog to check out their posts and sign up for email notifications.

 

Social Media Examiner marketing news siteSocial Media Examiner

As far as marketing blogs go, this site is one of the most popular strictly social media marketing news sites out there. Their blog posts are rich in great content, including research, resources and social media news. For instance, every time Facebook or Twitter gets a redesign, Social Media Examiner is on top of those changes and outputs a fantastic guide for the new features.

I can personally attest to their guides’ helpfulness. You can sign up for email notifications by visiting the Social Media Examiner Subscribe page.

 

Hootsuite Blog

Hootsuite social media management system blogSocial media managing console Hootsuite makes scheduling posts and tracking content across many account easy, so it’s no wonder that they have a great blog accompanying their popular offering. Much of their blog posts consists of helpful research findings and small to medium-sized business social media marketing case studies. Their posts can be inspirational and uplifting as well. To sign up for blog post notifications straight to your inbox visit the Hootsuite Blog.

Well, I kept it short and sweet for you. I hope these resources help you!

 

-Sarah Le
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Small Businesses & Social Media Marketing Go Together

I’ll be honest, I love the small town feel I grew up with.  I can greatly appreciate the sense of comfort felt when walking into a local restaurant, venue, shop, etc. and feeling at home because I  know and trust the business just like I would trust a well-known neighbor.

Since we’re being honest, I know that as a business-owner you might feel the inclination to appeal to your customers as their go-to “mom and pop” shop while also yearning for growth.   I believe it’s all possible!  Social media marketing is the way.

I want to help you become the neighborhood favorite.  One-on-one communication has always been at the base of good business.  Your customers want to be in touch with you!  Its time to reach out to your community in new ways, making a real connection with each beloved customer and thus broadening your business horizons.

As a customer I always look for personal touches, smiling employees, and helpful customer service, the kind of aspects that small businesses are most well-known for. Social media provides a means for broadcasting these sought-after traits. Your satisfied customers may pick up on these broadcasts using social media and re-promote these business traits. If connecting with your customers and community to spread the message of your business in a new way sounds good to you, then let’s get started!

Get in touch with me today so I can help you connect with more of your community while keeping that small town vibe.

Visit the Contact Me page to get the process started!

-Sarah Roullard
View Sarah Roullard's profile on LinkedIn

Addressing Small Businesses

I’m here to help you and your small business communicate with potential customers in your neighborhood via social media.

..
What’s that?  You say you don’t think social media will help your small business?  Here’s some compelling data from small business trend reporting and resource site, Inc.com:

The 2010 Local Search Usage Study yielded some key findings, such as,

7 out of 10 consumers…


…are more likely to use a local business if it has information available on a social media site”

Consumer More Likely to Use Businesses Active on Social Media, by Courtney Rubin, Inc

Here is some additional information from leading social media review site, Mashable.com:

According to a study on the relationship between small businesses and social media done by The University of Maryland,

“nearly one in five small business owners are integrating social media into their business processes”

45% of surveyed respondents even believe theirsocial media initiatives will pay off financially in 12 months or less

How Small Business is Using Social Media [STATS], by Jennifer Van Grove, Mashable

This means that some of your competitors may already be attracting potential customers away from your product/service using social media.

Are you doubtful that your competitors are using social media?  Then there’s no better time to start than now as the first in your industry!

I’m here to help you.  Let me know when you are ready to take the plunge and get your company noticed using social media!

Additional Reading:

Visit the Contact Me page to get the process started!

-Sarah Roullard
View Sarah Roullard's profile on LinkedIn

Social Media for Social Good

Hello again!

Social Media has many purposes; connecting friends, sharing news, promoting brands, etc. One bright, revolutionary use of social media is to support charity giving and cause awareness.

Non-profit groups have taken charge of their social media accounts and banded together with celebrities, political leaders, and other prominent influencers, to create charity campaigns aimed at raising funds or awareness for a cause.

These initiatives are very similar to telethons, where the charity group works with key influencers to share a message and prompt action via one particular media outlet.  Sometimes these “social media-thons” take place over the course of a specified amount of time.  One example is Blog Action Day which occurred on Friday, October 15th, 2010.


The event was created by Change.org with the intent of inspiring conversation and action over the world’s diminishing quantities of fresh water.  Conversations took place across blogs, twitter, and other social media venues.  According to Change.org, close to 6,000 blogs across 143 countries reached over 41 million readers about our use of water and the great shortage occurring even now.

There are many other means of using social media for social good.  Here is a great example, explained in a Mashable news article:

BroadbandTV Corp. recently launched a YouTube destination to get your social good on. The site, named VISO Give, aggregates pre-existing video content from non-profits, sorts it by company name and type of cause, and lets you watch or search for your favorites.” –

Here’s a VISO Give-featured video by DoSomething.org featuring Nick Cannon, aimed at grade-school children and teenagers.  The video advocates that young listeners get involved in expanding environmental consciousness through making changes in school practices, such as eliminating Styrofoam from the cafeteria and turning off computers at the end when not in use.

(Video by DoSomething.org, via VISO Give)

To learn more about cause-supporting social media campaigns, visit the Mashable Social Good page by clicking here.

-Sarah Roullard
View Sarah Roullard's profile on LinkedIn

Visit the Contact Me page to get the process started!

Case Study: Food Truck Industry and Social Media

Hello and Happy New Year!  Are you curious about how different industries use social media to increase brand awareness?  Please watch the following two videos which illustrate how social networking is utilized to create and strengthen communication with customers.

Make sure to take note of how these small business leverage social media applications such as Twitter, Facebook, and Foursquare to reach out to the community and create excitement over the brand.

Video by WalletPopVideo.

Video by Eye on LA via DonChowTacos.

Apologies for any hunger pains!

-Sarah Roullard
View Sarah Roullard's profile on LinkedIn

Visit the Contact Me page to get the process started!

Welcome to Hi Vista Media

Kick off your shoes and relax.

I’m here to help you and your small business communicate with potential customers in your neighborhood via social media.

What’s that?  You say you don’t think social media will help your small business?  Here’s some compelling data from leading social media review site, Mashable.com:

According to a study on the relationship between small businesses and social media done by The University of Maryland,

“nearly one in five small business owners are integrating social media into their business processes”

45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less

How Small Business is Using Social Media [STATS], by Jennifer Van Grove, Mashable

This means that some of your competitors may already be attracting potential customers away from your product/service using social media.

Are you doubtful that your competitors are using social media?  Then there’s no better time to start than now as the first in your industry!

I’m here to help you.  Let me know when you are ready to take the plunge and get your company noticed using social media!

-Sarah Roullard
View Sarah Roullard's profile on LinkedIn

Visit the Contact Me page to get the process started!