Elevate Your Marketing in 2016 with These Resources

We’re a month into 2016 now and I hope your new year has been going strong. If you feel like your marketing efforts could use a little juice, you’ve come to the right place. Check out these online resources for amping up your marketing in 2016 from the top marketing experts out there. Click the titles and/or images to open up the goodie.

1. The Top 20 Social Media Trends in 2016 – Bitly

Bitly asked industry experts to weigh in on where they think social media is going in 2016. The experts give anecdotal evidence for their opinions, making the article is particularly interesting and relevant.

The collection of insights vary from which forms of content will be gaining steam to rising (and falling) platforms. You’ll even learn some new terms (like, “crowdspeaking”).The Top 20 Social Media Marketing in 2016, According to the Experts - Bitly

2. Social Media in Real Time – Social Hospitality

Social Media in Real Time - CoupofySocial Hospitality’s post features Coupofy‘s amazing real time social media statistics. There isn’t much to say, except check it out, you’ll be surprised.

According to the data, in 25 minutes (on a weekday afternoon) there were:

  • 8 million status updates
  • 9 million tweets
  • Over 1 million new photos uploaded to Instagram
  • Over 350,000 new pins on Pinterest

Impressive! Take a look for yourself.

3. The Marketer’s Pocket Guide to Writing Well – Hubspot

The Marketers Pocket Guide to Writing Well - HubspotHubspot is a marketing platform provider with powerful tools for the modern day digital marketing pro/team. They regularly produce great marketing resources that consist of fantastic tips, sage wisdom, a pinch of motivation and a splash of healthy humor. Although free, they will request your contact information so be prepared for some follow up from them if you’re an ideal candidate.

This particular resource is a fun, quick read that will amp you up for your next writing project, whatever type of content that may be. This is more of a motivational piece. It will get you GOING and strip any fear of writing you may feel. In truth, a general guide to writing can’t be any more specific without focusing on a particular topic. It’s worth your time, go get your copy right now.

4. How to Build a Massive Mailing List by Adding Content Upgrades to Your Site – Beth Hayden

Beth Hayden is a marketing guru well-known for her email marketing and list building success. One of her latest blog posts includes instructions for and examples of content upgrades. This marketing strategy is common but Beth Hayden explains the details so that anyone can get in on the practice. Enough said, go check it out.

5. The Definitive Guide to Successful Email Marketing – Hiver

The Difinitive Guide to Successful Email Marketing of Hiver with Julia Gulevich of G-LockThis guide will help those new to the concept start their first email marketing campaign. In fact, this guide will help anyone, even the experienced email marketer, brush up on the essentials as well as the nitty gritty details. The suggested sequence of automated emailing alone is pure gold.

The piece features great insights into the all important analytics aspect of email marketing. You’ll learn some key troubleshooting techniques for when your analytics reveal your open-rates are less than ideal.

Hiver provides a killer Gmail collaboration app. Although in the email business, Hiver does not offer email marketing services. The guide is a guest post from G-Lock email marketing provider’s email marketing expert Julia Gulevich – she knows her stuff.

6. How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) – Buffer

Coming back to social media, here is a great blog post from the ever-essential Buffer Blog. In the world of social media, content is king. Sometimes it’s tough finding good bits of the internet to post.

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) by Buffer Blog

This article will help if you, like most people, find it difficult to identify quality content to share with your followers. In fact, the tips and source ideas in this guide will help just about anyone involved in social media marketing.


-Sarah Le
View Sarah Roullard's profile on LinkedIn

LinkedIn and HubSpot’s Love Child – The Marketing Skills Handbook

LinkedIn HubSpot Marketing Skills Handbook - A Deep Dive into Todays Most In-Demand Marketing JobsHubSpot and LinkedIn recently released some very interesting joint literature titled The Marketing Skills Handbook – A Deep Dive into Today’s Most In-Demand Marketing Jobs. Why does this concern you? Because you may be a company looking to hire a marketing professional, a marketing professional yourself or you’re just curious (as you should be). Read on, friends, for an overview and some of my own opining.

So this is the most exciting part, and I can’t wait to share it with you so I am just going to spill the beans now – HubSpot and LinkedIn report that SEO is the number one most-valued skill in marketing job candidates. Across the tech, financial services, education, retail and manufacturing industries, SEO is in the top 2 most-valued marketer skills. I am really glad to see this. SEO has largely been a buzzword, which hiring managers and job candidates alike throw around without any real regard for the skill. A firm grasp of SEO with a good helping of experience should indeed be expected of marketing professionals!

But, how does a hiring manager validate the claims of a job candidate? How does that individual prove that he or she actually has the SEO know-how they claim to have, or some of the other requisite marketing skills for that matter? Certificates, that’s how. Google offers one for Analytics and AdWords, HubSpot offers a few. Here’s a Quora post with suggested top marketing certifications to get any modern marketer going (links throughout the post may not work so just use your search skills to find them).

Despite the strong demand for SEO, it generally doesn’t show up in the top 3 skills. In addition to SEO, SEM is heavily emphasized (alongside SEO) and so is Marketing Demand Generation as well as Digital and Online Marketing.

The handbook also explains the increasing importance of the marketing department as data-driven customer intelligence takes the wheel. This is evident particularly in the fact that marketing titles continue to increase in prominence on LinkedIn. Additionally, the guide offers helpful tips for marketing professionals or enthusiasts looking to enhance their LinkedIn profile.

I have to note that HubSpot, premier inbound marketing platform visionaries, and LinkedIn, professional networking powerhouse, are like a match made in heaven for this study. How did the stars align so? I mean, it just makes sense, but still, whoever there is to thank for thinking up this joint study, I bow to you. Seriously.

Lastly, I just thought I would mention just how darn fun the design of this handbook is… right?

List of Skills Marketing Departments Want in 2015 from LinkedIn and HubSpot for The Marketing Skills Handbook

Skills Marketing Departments Want in 2015 | LinkedIn and HubSpot

-Sarah Le
View Sarah Roullard's profile on LinkedIn